L’Oréal Professionnel Paris

L’Oréal Professionnel Paris

About the Brand

The premium, salon-professional haircare and styling brand from L’Oréal Group which brings you The SteamPod, Metal Detox, Serie Expert and haircare staple Root Touch Up. 

Born in science and tech. It all started when Eugène Schueller, invented the world's first harmless hair dye, which fast became a hit with hairstylists across Europe. It was also the first innovations of many that would later become the core of the L'Oréal Professionnel's pioneer spirit. 

From hair colour to haircare and styling, by always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

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