Pureology

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for colour-treated hair. Colour care without compromise is the POWER OF PUREOLOGY.  

Pureology created customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of professional vegan colour-care, and sulphate-free (zerosulphate®) formulas, Pureology strives to make women feel beautiful with good-for-you hair care.

We stand by our values:

Antifade Complex®: Our patented ingredient blend is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine.

Zerosulfate®: Our exclusive formulas gently cleanse without stripping colour, thanks to a blend of corn, coconut and sugar.

100% Vegan Formulas: Every formula is made without animal products or by-products. Pureology never tests on animals. 

Concentrated Formulas: Our highly concentrated shampoos boast 70+ applications in a single bottle.

Dual-Benefit Formulas for All Hair Types: Our dual-benefit formulas provide colour protection and customised care to address individual hair needs.

Mineral Oil-Free + Paraben-Free

All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.

Colour Care for All

Dual-benefit, professional-quality colour care with premium formulations, customized for every need.