Redken

About the Brand

From iconic formulas to hands-on education, Redken’s mission is to provide stylists and consumers with the tools they need to level up their looks. Science is at the core of everything Redken develops, bolstered by the support of the talented Redken Artists. The brand message is simple: Powered by Science. Prescribed by Pros.

Redken, founded in the 1960s by Actress Paula Kent, was the first-ever hair brand to utilize the power of protein, moisture and acidic pH.

Redken brings you the bestselling ranges like sulphate-free Acidic Bonding Concentrate for hydration and repair, All Soft to moisturise and nourish, and sulphate-free Acidic Colour Gloss to lock in colour and add shine. The portfolio now includes their first range to promote thicker-looking hair – Acidic Grow Full.

More About the Brand

Pioneered by a woman. Powered by science. Prescribed by pros.

Developed in the 1960’s by actress Paula Kent, Redken was the first brand to take a scientific approach to hair and began to utilize the power of protein, moisture and acidic pH.