COLOR WOW
Tomorrow's colour technology today!
At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor.
Whether it’s colour protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honoured with over 90 major beauty awards.
The creators of Color wow aren't just passionate about hair care products, they're obsessed.
Using high-quality ingredients backed by the power of science, they're raising the bar on hair care innovation. Not only eliminating more than 70 harmful ingredients commonly found in other hair care products, but also formulating two kinds of heat protection to include in their leave-in treatments and styling products.
Setting themselves apart from other brands by their commitment to quality, safety, and effectiveness.
With more than 40 years in hair care and countless beauty industry awards, founder Gail Federici has consistently produced the industry’s most innovative products, from the first anti-frizz product, Frizz Ease, when she was at the helm of John Frieda Hair Care, to our breakthrough anti-humidity product Dream Coat Supernatural Spray. Her innovations have literally changed the game.
Gail’s twin daughters, Brit and Alex, started out as the faces and spokespeople for John Frieda’s Sheer blonde. Now, they work behind the scenes to help shape Color Wow’s voice and vision.
COLOR WOW’S IN-HOUSE LAB
While most hair care companies farm out product development, Color Wow keeps product formulation in the building under the watchful eye of renowned biochemist, Dr. Joseph Cincotta, and the rigorous approval process of Gail Federici. It can take many years and endless trials to bring a new product to market. The key criteria: it must solve a problem that’s never been addressed or, it must outperform all other products.When Gail and Dr. Joe get together to start formulating, they don’t stop until they get it right!
