In 2001, three hairdressers from Yorkshire put a radical new hair styling product into the hands of women across the globe.
With the respect and loyalty of an army of devoted stylists, ghd quickly developed a cult-like status nationwide. A monthly trip to the salon was no longer the only way to have a good hair day - this could be achieved every day.
FOR MILLIONS OF WOMEN THIS CHANGED EVERYTHING.
"Empower all women to look and feel beautiful so they can fulfil their every ambition."
Since then, ghd has endeavoured to empower women in all that they do, so that they can fullfill their biggest ambitions, while feeling empowered by beauty.