Kérastase Genesis is an elegantly formulated collection designed to help reduce hair fall due to breakage and strengthen weakened hair.
Genesis dual anti-fall haircare treats hair fall due to breakage, for all women, in all lifestyles, with all degrees of hair fall.
Genesis is supercharged with ingredients to answer your hair-fall needs to fortify and nourish the hair.
How does it work?
Genesis is formulated with key ingredients designed to help reduce hair-fall due to breakage. These include; Edelweiss Native Cells, harvested using a special process to respect the plant’s natural life-cycle for best results. Ginger root is another key component of the range. Harvested using a green chemistry method to preserve its structure and activity it’s a widely sought-after ingredient for its unique properties. Aminexil, first identified by researchers in the 1980s, Aminexil 1.5% was synthesised in 1988 and is highly recognised for its haircare properties. These ingredients are blended to give you luxurious textures and a rich lather designed to reduce hair fall due to breakage.
Where to start..
Make sure to choose the right shampoo from the range for your hair type!
If you have normal to oily hair - choose Genesis Bain Hydra-Fortifiant as it removes sebum and cleanses oily hair, to help keep your hair looking fresher for longer.
If you have thick to dry hair - choose Genesis Bain Nutri-Fortifiant which will provide intense nourishment and detangle your hair without weighing it down.
Follow through with conditioner
For best results, carry through the routine with your conditioner, Genesis Fondant Reinforcateur which works with your hair to minimise breakage and add volume.
If you need to call in the cavalry you can add the Genesis Masque Reconstituant. This intense fortifying masque provides hydration and nourishment, while smoothing the fibre and fortifying the hair. Both the Kérastase Genesis masque and conditioner should be applied to shampooed, towel-dried hair. Leave in for 2-3 minutes before rinsing completely.
And don't stop there!
Next, reach for the TikTok viral Genesis Serum Anti-Chute Fortifiant, the daily-use anti hair-fall fortifying serum for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root & Aminexil the serum improves fibre resistance to minimise hair fall and maximise beautiful hair.
Never forget to protect
A vital part of your routine is heat protection as heat damage is one of the leading causes of breakage. Enter Kérastase Genesis Thermique Defense.
This fortifying blow dry spray provides heat and anti-breakage protection up to 220°c, whilst at the same time hydrating and detangling the hair fibre. This makes it easier to style, while keeping your hair healthy.
