Discover L'Oréal Professionnel Paris

Since 1909, L'Oréal Professionnel Paris develop products and services by Pros, for Pros.

We are the professional pioneer from Paris, champion of superior and safe performance.

For all innovations and renovations, we carefully select the best materials to preserve the resources of the planet.

The Origins of L'Oréal Group

L'Oréal's story finds its roots in a modest Paris apartment, at the turn of the 20th century, with a disruptive innovation that changed the rules of hair color.

It all started when Eugène Schueller, invented the world's first harmless hair dye, which fast became a hit with hairstylists across Europe.

It was also the first innovations of many that would later become the core of the L'Oréal Professionnel's pioneer spirit.

As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.

Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to future, that is sustainable and tech.

The brand is proud to partner with independent and in salon hairstylists in 66 different countries all over the world