About the brand

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY.

We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of professional vegan colour-care, zerosulphate® formulas, Pureology strives to make women feel beautiful with good-for-you hair care.

Extraordinary colour care for beautiful hair

Redefining haircare


We stand by our values

Antifade Complex®

Our patented ingredient blend is infused into every formula
to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV
Filter, and Vitamin E fight color-depleting environmental effects while
ensuring lasting shine.


Our exclusive formulas gently cleanse without stripping
color, thanks to a blend of corn, coconut and sugar.

100% Vegan Formulas

Every formula is made without animal products or
by-products. Pureology never tests on animals. 

Concentrated Formulas

Our highly concentrated shampoos boast 70+ applications in a
single bottle.

 Dual-Benefit Formulas For All Hair Types

Our dual-benefit formulas provide color protection and
customized care to address individual hair needs.

 Mineral Oil-Free + Paraben-Free

All Pureology Shampoo & Conditioner formulas are mineral
oil-free and paraben-free – and they are safe for you and the environment.

 Color Care For All

Dual-benefit, professional-quality color care with premium
formulations, customized for every need.