About the brand
Pioneered by a woman. Powered by science. Prescribed by pros.
Developed in the 1960’s by actress Paula Kent, Redken was the first brand to take a scientific approach to hair and began to utilize the power of protein, moisture and acidic pH.
Extraordinary colour care for beautiful hair
Redefining haircare
- 100% VEGAN FORMULAS
- ZEROSULFATE® COLOR CARE
- CONCENTRATED FORMULAS
