About the brand

Pioneered by a woman. Powered by science. Prescribed by pros.
Developed in the 1960’s by actress Paula Kent, Redken was the first brand to take a scientific approach to hair and began to utilize the power of protein, moisture and acidic pH.

Extraordinary colour care for beautiful hair

Redefining haircare

  • 100% VEGAN FORMULAS
  • ZEROSULFATE® COLOR CARE
  • CONCENTRATED FORMULAS